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Netflix launches new AI recommendation system for users - Estadão
Translated title. Original: Netflix lança novo sistema de recomendação por IA para usuários - Estadão
Netflix has rolled out a limited AI-driven recommendation feature in the US app, presenting themed picks in a dedicated Discover tab. The system learns in real time, aims to improve engagement, is not chatbot-like, will exclude under-age profiles, and is described as an evolving, test-run with gradual rollout.