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Market analysis
RAM shortage: the smartphone market plunges by 20%, even Samsung and Apple are declining
Translated title. Original: Pénurie de RAM : le marché des smartphones plonge de 20 %, même Samsung et Apple reculent
Smartphone shipments plunged 20% year over year in Q3 2026, the weakest in over a decade, while prices rose ~20%. Samsung and Apple still lead with 45% share but are shrinking, as Android shipments fall more than iOS; IDC expects 2026 shipments to drop and overall market value to grow due to higher prices, with mid- to low-end players most affected by rising memory costs and AI data-center demand driving component prices.