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Reply presents Reply Immersive Experience: a space where artificial intelligence and immersive technologies bring to life multisensory brand experiences - Business Wire - Ansa.it
Translated title. Original: Reply presenta Reply Immersive Experience: uno spazio dove intelligenza artificiale e tecnologie immersive danno vita ad esperienze di brand multisensoriali - Business Wire - Ansa.it
Reply unveils Reply Immersive Experience, a multisensory AI-powered smart room for immersive product storytelling and audience participation, with AQUA by Christian Mandura launching Oct 21, 2026 in Turin as part of Buonissima. The system orchestration, AI-driven menus, and 360° visuals create adaptable, narrative-driven experiences across events, retail, and design, developed by Infinity Reply within the Reply Group.