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Decolar bets on artificial intelligence to expand 24-hour commercial support for hotels
Translated title. Original: Decolar aposta em inteligência artificial para ampliar suporte comercial a hotéis 24 horas por dia
Decolar unveils an AI-driven concierge, Mariana, to support hotels 24/7 via WhatsApp with data-driven commercial recommendations; it analyzes performance metrics, market signals, and channel presentation to help partners decide, while human account teams maintain relationships. The tool is in testing in select markets with plans to expand across Brazil and into Latin America, including Mexico.