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More newsletters, or smarter automation? Where to look for AI benefits in email marketing - IT People Technology Platform
Translated title. Original: Více newsletterů, nebo chytřejší automatizace? Kde hledat přínos AI v e-mailingu - Technologická platforma IT People
Automated email campaigns tied to customer behavior can improve revenue, but require data integration and careful testing; monitor revenue, margins, and churn rather than opens, and use controlled experiments to measure AI-driven recommendations and timing effects.