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Brand Week Istanbul's first day: Creativity, people, and the future debated in the midst of turbulence - Expo Magazine
Translated title. Original: Brand Week Istanbul’da ilk gün: Türbülansın ortasında yaratıcılık, insan ve gelecek tartışıldı - Fuar Dergisi
Brand Week Istanbul's first day explored how turbulence reshapes business and creativity, featuring Farhadi and other leaders; discussions emphasized human creativity, the limits of AI, and the need for distinctive value, with a Turkish creativity study highlighting practicality and crisis-driven innovation; AI's growing, but incomplete, role in branding and commerce.