Question of the Day

The non-binding voluntary Code of Practice on marking and labelling AI-generated content by the European Commission outlines practical steps for AI providers and deployers to satisfy transparency obligations under the AI Act, effective from August 2, 2026 [1], [3]. Although participation in the Code is voluntary, the transparency obligations it supports are legally binding under the EU AI Act. This includes requirements for clear labelling of deepfakes and AI-generated or manipulated text, particularly matters of public interest. These requirements are enforceable under the remit of the AI Act, which specifies penalties for non-compliance [2], [3]. Once the AI Act is fully applicable, platforms could be audited for compliance with these transparency obligations, thereby making such practices enforceable despite the initial non-binding status of the Code [1], [2].